Please create a prioritization framework for evaluating and ranking CRO initiatives and ideas (max. 3 ideas) that you can think of for DCI. (Presentation time 15 minutes)

Please consider the following:

• Criteria for scoring each initiative(s).
• A scoring system.
• A process for managing and updating prioritization.

CRO Initiatives

CRO Audit

This audit involves:

• Define key conversion actions
• Focus on priority landing pages/forms
• Understand user behavior
• Gather voice-of-the-customer insights
• Identify quick wins
• Form a conversion hypothesis
• Run A/B tests
• Put your learnings into practice
• Schedule your next CRO audit