CRO Test Template
Main Landing Page Test
Registration Form Test
The first challenge reflects the design and execution of a comprehensive A/B test for our
main landing page and registration form.
The goal: to increase the conversion rate of visitors who sign up for one of our courses.
(Presentation time 15 minutes)
Please present your A/B test with a hypothesis for the following pages and explain your
structure and improvements based on the points mentioned.
- a) Main landing page
- b) Registration form
- Create a detailed test plan to be tested on both pages, showing the following:
a. Improvements,
b. including hypotheses,
c. test duration,
d. specific elements
- What KPIs would you use to measure the performance of your two tests?
- What conversion rates would you consider here and why?
- After implementing your two tests above, you have the test results (positive or
negative). Based on your test results, how do you strategically improve your tests in
the future? How do you approach this?