The following challenges are based on the areas of responsibility of your future job.

Challenge # 1 - A/B Test

Challenge # 1 - A/B Test

The first challenge reflects the design and execution of a comprehensive A/B test for our main landing page and registration form. The goal: to increase the conversion rate of visitors who sign up for one of our courses.

Please present your A/B test with a hypothesis for the following pages and explain your structure and improvements based on the points mentioned. a) Main landing page b) Registration form

1. Create a detailed test plan to be tested on both pages, showing the following: a. Improvements, b. including hypothesis, c. test duration, d. specific elements
2. What KPIs would you use to measure the performance of your two tests?
3. What conversion rates would you consider here and why?
4. After implementing your two tests above, you have the test results (positive or negative). Based on your test results, how do you strategically improve your tests in the future? How do you approach this?

Challenge # 2 - Prioritization of CRO Initiatives

Challenge # 2 - Prioritization of CRO Initiatives

• Please create a prioritization framework for evaluating and ranking CRO initiatives and ideas (max. 3 ideas) that you can think of for DCI. (Presentation time 15 minutes) Please consider the following:
  • Criteria for scoring each initiative(s).
  • A scoring system.
  • A process for managing and updating prioritization.

Challenge # 3 - Values

Challenge # 3 - Values

INDIVIDUALITY & DIVERSITY mean to me... IMPACT & PURPOSE I see as... FOCUS ON SOLUTIONS I recognize as... CELEBRATION & PASSION I live by... INNOVATION CULTURE I consider important, because